NIKE SP24 Nike Fitness Bras & Leggings
Hero Photography: Vitali Gelwich
Organic Capture: Maya Spangler
Hero DP: James Beattie & Andy Iere Kim
Hair: Amidat Giwa & Anna Im
Styling: Hanna Kelifa
Makeup: Rebecca Wordingham & Suyeon Park
Set Design: Phoebe Shakespeare & WoojungMotion
Editing: Mah Ferraz & Joseph Perry
Music: Raphaël Ajuelos
Sr. Creative Direction: Tricia Chamberlain
Art Direction: Allison Kerst & Claire Pedersen
Design: Lulubi Garcia
Narrative Direction: Amie Champagne
Narrative / Writing: Olivia Khoury, Matt Jonathan & Sabrina Hunt
NIKE Global Running Rebrand
How do you reclaim your stake as the most authentic running brand? With a powerful rebrand, harkening back to the very DNA that started it all in the first place. A brand expression so powerful it could call the world to action, and so iconic and irreverent, it could scale across the globe effortlessly, leaving its mark on sport moments around the world.
A tone of voice rooted in authenticity, cultural insight, audacity, and irreverence made the brand undeniably of running and deeply connected to athletes at every level. More than a logo mark, this rebrand created a cultural force— pushing boundaries across the organization and globe, challenged convention, and fueled the communities shaping the future of run culture.
Good design is good business, at the time of this posting, Nike Running has been leading the Nike turnaround with 6 straight quarters of double digit growth. And the 2026 marathon season is just getting started.
Sr. Creative Director (Identity, 2023): Nick Parkinson, Shannon Ross-Williams
Sr. Creative Director (2024-2026): Tricia Chamberlain
Narrative / Writing: Daniel Palau, Grant Smith
Design + Art Direction: Tim Cheng, Luis Liwag, Vinny Lowe
Agency: Porta Rocha
Social: Abigail Mangum, Hannah Steinhilber, Brittnee Gregory, Paige Carter
Thank you to the countless partners and territories on the ground executing the activations seen here across North America, APLA, EMEA and Greater China. Special thank you to Lauren Gallo, David Kauder, Kris Cantrell, Keith Liban, Eric Pagsanjan, SomeDays, and many more.
NIKE 2026 After Dark Tour Launch
COMING SOON
NIKE FA26 Nike After Dark Tour
COMING SOONPhotography: Studio Mimi
DP: Bob Hoste
Stylist: Anna Trevelyan
Motion Editing: Dylan Knight
Hair & Makeup: Rachel Lee Wright & Sophie Haig
Sr. Creative Director: Tricia Chamberlain
Art Directors: Roxane Zargham, Gunnar Harrison
Narrative / Writing: Ayesha Khan
Athletes: Sha’Carri Richardson, Keely Hodgkinson, Faith Kipyegon, Tara Davis-Woodhall
